How we grow companies and tourist destinations

  • WE ARE RECOGNIZED SPECIALISTS IN TOURISM CONSULTING
  • WE CREATE STRATEGIES FOR TOURISM
  • WE DEVELOP TOURIST PRODUCTS
  • WE CERTIFY FOR SUSTAINABILITY
  • WE LEVERAGE TOURISM BRANDS
  • WE STUDY TOURISM TRENDS
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Distinções IPDT
IPDT’S CHALLENGES AND SOLUTIONS

How to grow in value and make the tourism business more sustainable?

IPDT – Tourism Planning and Development Institute – is a tourism consulting specialist, focused on the optimization and qualification of human, touristic and financial resources, that allows to increase the performance of destinations and companies operating in the sector. According to IPDT’s tourism consultancy experience, the most powerful tools for the competitiveness and success of companies and tourist destinations are:

  • A realistic and dynamic Strategic Tourism Plan
  • A Tourism Marketing Strategy prepared to achieve the strategic objectives
  • An updated database of the tourist market and tourist profiles
  • A vision of sustainable development that integrates the preservation of local identity and resources
  • A set of efficient digital communication tools
  • Effective online and offline communication supports for touristic promotion
  • A sense of proximity and public-private partnerships

How can we help?

We do tourism consultancy. We advise, develop, manage, promote and evaluate the performance of tourism companies and destinations.

Strategy and Marketing

From product planning and structuring, to implementation. We are specialists in the development of strategies for the Tourism Sector. We define strategic territorial and organizational models, accompanied by marketing plans, aimed at reaching qualified target audiences.

Sustainability

From preservation to international certification. We organize and advise the entire process leading to sustainability certification of companies and tourist destinations. In the context of tourism sustainability, we draw up Sustainable Tourism Plans, which support long-term development measures, with positive impacts on people and territories.

Digital communication

From the creation of the tourism brand to qualified promotion in the markets. We develop corporate identities, digital communication strategies and touristic promotion, which position brands in the top-of-mind of consumers. We create and streamline digital communication tools aimed at the tourist market – touristic websites, presence management on social networks and SEO positioning.

Market Research

From data collection and analysis, to strategic recommendations. We do market research. We measure the economic impact of tourism development. We analyze the profile of tourists. We evaluate events. We measure the ROI of communication actions.

Training

Tailored training for companies and tourism destinations. We prepare tourism professionals to develop and implement touristic strategic plans for, as well as marketing plans, communication and tourism promotion actions and to monitor processes of sustainability certification.

Combined Consulting

We offer a package of hours of tourism consultancy, that supports the various areas of development of the tourism industry. We give access to IPDT’s tourism consulting know-how in the areas of strategic thinking; marketing; digital communication; management; market research; statistics; sustainable development; graphic design; and content production.