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Ebook

TOURISM AGENDA | 2024

Find out the top priorities for 2024

Download Tourism Agenda | 2024

We are recognized specialists in tourism development

To support tourism companies and destinations, we:

  • CREATE TOURISM STRATEGIES
  • DEVELOP TOURIST PRODUCTS
  • ASSESS PROCESSES OF SUSTAINABILITY CERTIFICATION
  • LEVERAGE TOURIST BRANDS DIGITALLY
  • RESEARCH AND ANALYSE TOURISM TRENDS
20
Years of Experience
500
Projects Developed
Affiliations And Distinctions

IPDT is an Affiliate Member of the United Nations Tourism (UNWTO) and the Global Sustainable Tourism Council (GSTC). In 2011 IPDT was awarded the medal of Tourism Merit by the Portuguese Government.

IPDT CHALLENGES AND SOLUTIONS

How to grow in value and make the tourism business more sustainable?

IPDT – Institute for Planning and Development of Tourism – is a specialized consultancy organization in the tourism sector, focused on qualifying and optimizing resources – Human, Tourist and Financial – making the performance of destinations and organizations (public and private) more sustainable and profitable.

CONTACTSCONTACTS

Based on our experience, the competitiveness and success of tourism companies and destinations result from a series of variables, of which we emphasize the following:

  • A sound tourism strategic plan
  • A tourism marketing strategy aligned with market trends
  • A comprehensive data base of tourism market and consumer profiles
  • A sustainability vision that protects local identity and resources
  • Digital communication tools
  • Effective online and offline promotional supports
  • Foster proximity and public-private partnerships
IPDT Services

How we can help?

As tourism consultancy specialists, we advise, develop, manage, promote and monitor the performance of tourist destinations and companies.

Strategy and Marketing

From planning and product structuring to implementation.

We are experts in the development of Tourism Strategies. We define territorial and organizational models, complemented by marketing plans to reach qualified target audiences.

Sustainability

From conservation to international certifications.

We organize and advise on sustainability certification processes for tourist destinations and organizations. In the field of tourism sustainability, we draw up sustainable tourism plans, that support long-term development measures with positive impacts on people and territories.

Digital Communication

From branding to qualified destination promotion.

We develop digital communication and tourism promotion strategies that position brands at the top of consumers’ minds. We create and implement digital communication strategies aimed at tourism markets – websites, social networks and search engine positioning.

Tourism, Health and Beauty

From strategy and communication to creating the experience.

We guarantee the reach of high-interest international audiences that allow companies and clinics to generate more contacts from international clients, more medical appointments, and an increase in their followers’ base through communication that is differentiated from that of their competitors.

Cultural Heritage

From preparing application files to structuring experiences and communication.

We recommend applications for two safeguarding mechanisms: the inscription of an intangible expression in the National Inventory of Cultural and Intangible Heritage and the application for UNESCO Intangible Cultural Heritage.

Market Research

From data collection and analysis to recommendations and strategies.

We carry out market studies, measure the economic impact of tourism development, analyze the tourist profile, evaluate events, and measure the ROI of communication programs.

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