{"id":24629,"date":"2025-05-14T15:49:41","date_gmt":"2025-05-14T15:49:41","guid":{"rendered":"https:\/\/www.ipdt.pt\/digital-marketing-for-tourism\/"},"modified":"2025-10-21T11:16:35","modified_gmt":"2025-10-21T11:16:35","slug":"digital-marketing-for-tourism","status":"publish","type":"page","link":"https:\/\/www.ipdt.pt\/en\/digital-marketing-for-tourism\/","title":{"rendered":"Digital Marketing for Tourism"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;22921&#8243; bg_position=&#8221;center center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; full_height=&#8221;yes&#8221; scene_position=&#8221;center&#8221; top_padding_phone=&#8221;10%&#8221; bottom_padding_phone=&#8221;10%&#8221; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; color_overlay=&#8221;#000000&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_highlighted_text style=&#8221;text_outline&#8221; outline_thickness=&#8221;regular&#8221; text_direction=&#8221;default&#8221;]\n<h6>IPDT Services<\/h6>\n[\/nectar_highlighted_text][vc_column_text text_direction=&#8221;default&#8221; max_width=&#8221;800px&#8221;]\n<h1>Digital Marketing Campaigns for Tourism<\/h1>\n[\/vc_column_text][nectar_cta btn_style=&#8221;next-section&#8221; btn_type=&#8221;down-arrow-bordered&#8221; next_section_color=&#8221;#ffffff&#8221; next_section_shadow=&#8221;none&#8221; alignment=&#8221;center&#8221; alignment_tablet=&#8221;center&#8221; alignment_phone=&#8221;center&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#24443d&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;10%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;10%&#8221; constrain_group_2=&#8221;yes&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; 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bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;60px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h2>Posting on social media is not digital marketing.<\/h2>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]In today\u2019s world, marketing can no longer be discussed without including digital. And digital marketing for tourism requires not only deep sector-specific knowledge but also up-to-date expertise in digital tools and techniques.<\/p>\n<p class=\"\" data-start=\"400\" data-end=\"679\">Google Ads, Meta Ads (Facebook and Instagram), SEO strategies, or email marketing campaigns \u2014 in this new paradigm, digital marketing is no longer a choice. It is a fundamental requirement to ensure long-term visibility, attractiveness, and sustainability.<\/p>\n<p class=\"\" data-start=\"681\" data-end=\"866\">More than selling destinations, it\u2019s about telling authentic stories, promoting memorable experiences, and building lasting relationships between places and their visitors.<\/p>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;60px&#8221;][nectar_cta btn_style=&#8221;arrow-animation&#8221; heading_tag=&#8221;p&#8221; button_color=&#8221;extra-color-2&#8243; text_color=&#8221;#ffffff&#8221; button_border_color=&#8221;#dab03d&#8221; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;regular&#8221; alignment=&#8221;left&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;left&#8221; constrain_group_1=&#8221;yes&#8221; constrain_group_3=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; display=&#8221;inline&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inline-block&#8221; link_text=&#8221;Find out more&#8221; padding_top=&#8221;15&#8243; padding_bottom=&#8221;15&#8243; padding_left=&#8221;30&#8243; padding_right=&#8221;30&#8243; margin_top=&#8221;20&#8243; margin_bottom=&#8221;20&#8243; url=&#8221;#sabermais&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-8-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; line_reveal_by_space_text_effect=&#8221;none&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Why Invest in Digital Marketing for Tourism?&#8221; text_direction=&#8221;default&#8221;][\/split_line_heading][vc_column_text css_animation=&#8221;none&#8221; text_direction=&#8221;default&#8221;]Globally, over 60% of travellers book trips, accommodation, and tourism experiences through online channels. Investing in digital marketing is, therefore, a strategic move for any destination, enabling the targeted reach of specific audiences and offering the flexibility to adjust strategies over time with greater control over investment.[\/vc_column_text][nectar_cta btn_style=&#8221;arrow-animation&#8221; heading_tag=&#8221;p&#8221; button_color=&#8221;default&#8221; text_color=&#8221;#b39ac9&#8243; text_color_hover=&#8221;#b39ac9&#8243; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;regular&#8221; alignment=&#8221;center&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; constrain_group_1=&#8221;yes&#8221; constrain_group_3=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; display=&#8221;inline&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; margin_top=&#8221;40&#8243; margin_bottom=&#8221;40&#8243; link_text=&#8221;Case Studies IPDT\u00ae&#8221; padding_top=&#8221;12&#8243; padding_bottom=&#8221;12&#8243; padding_left=&#8221;25&#8243; padding_right=&#8221;25&#8243; url=&#8221;#casos&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;22923&#8243; background_image_position=&#8221;center center&#8221; background_image_stacking=&#8221;default&#8221; background_image_loading=&#8221;default&#8221; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;400px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; 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background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_icon icon_family=&#8221;iconsmind&#8221; icon_style=&#8221;default&#8221; icon_color_type=&#8221;color_scheme&#8221; icon_color=&#8221;Extra-Color-2&#8243; icon_padding=&#8221;20px&#8221; pointer_events=&#8221;all&#8221; icon_iconsmind=&#8221;iconsmind-Globe-2&#8243; icon_size=&#8221;40&#8243;][vc_column_text text_direction=&#8221;default&#8221;]\n<h3><strong>Global reach and efficient targeting<\/strong><\/h3>\n<p>Digital marketing enables destinations and tourism businesses to reach a global audience in a segmented and targeted way, based on demographics, interests, and behaviours, using a range of online platforms such as social media, search engines, and tourism websites. It allows us to design campaigns tailored to specific groups who are more likely to visit, maximising both impact and return on investment.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-8-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#ffffff&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_icon icon_family=&#8221;iconsmind&#8221; icon_style=&#8221;default&#8221; icon_color_type=&#8221;color_scheme&#8221; icon_color=&#8221;Extra-Color-2&#8243; icon_padding=&#8221;20px&#8221; pointer_events=&#8221;all&#8221; icon_iconsmind=&#8221;iconsmind-Watch&#8221; icon_size=&#8221;40&#8243;][vc_column_text text_direction=&#8221;default&#8221;]\n<h3><strong>Real-Time Analysis and Adjustments<\/strong><\/h3>\n<p>Digital analytics tools allow us to monitor campaign performance and make real-time adjustments in response to changing consumer preferences and behaviours. Compared to traditional marketing, this approach enables a far more efficient and data-driven method of promotion.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;22926&#8243; background_image_position=&#8221;center bottom&#8221; background_image_stacking=&#8221;default&#8221; background_image_loading=&#8221;default&#8221; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; 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The strategic use of social media and the creation and delivery of high-value content for target audiences enable the development of close, direct relationships with the desired market segments.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#b39ac9&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;6%&#8221; left_padding_desktop=&#8221;6%&#8221; constrain_group_2=&#8221;yes&#8221; right_padding_desktop=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;sabermais&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;center&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;center&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2 style=\"font-weight: 400;\">A strong digital presence allows for the rapid and substantial building and strengthening of a destination\u2019s or company\u2019s brand. 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link_target=&#8221;_self&#8221; text_content=&#8221;Why choose IPDT to lead your digital marketing campaign for tourism?&#8221; text_direction=&#8221;default&#8221;][\/split_line_heading][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;15&#8243; bottom_padding=&#8221;25&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]IPDT is the only national organisation specialising in the tourism sector with a multidisciplinary and highly qualified team, bringing together the full range of skills needed to successfully design and implement digital tourism marketing campaigns.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][nectar_cta btn_style=&#8221;arrow-animation&#8221; heading_tag=&#8221;p&#8221; button_color=&#8221;default&#8221; text_color=&#8221;#b39ac9&#8243; text_color_hover=&#8221;#b39ac9&#8243; button_border_thickness=&#8221;0px&#8221; link_type=&#8221;regular&#8221; alignment=&#8221;center&#8221; alignment_tablet=&#8221;default&#8221; alignment_phone=&#8221;default&#8221; constrain_group_1=&#8221;yes&#8221; constrain_group_3=&#8221;yes&#8221; constrain_group_4=&#8221;yes&#8221; display=&#8221;inline&#8221; display_tablet=&#8221;inherit&#8221; display_phone=&#8221;inherit&#8221; margin_top=&#8221;40&#8243; margin_bottom=&#8221;40&#8243; link_text=&#8221;Our working process&#8221; padding_top=&#8221;12&#8243; padding_bottom=&#8221;12&#8243; padding_left=&#8221;25&#8243; padding_right=&#8221;25&#8243; url=&#8221;#processo&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; 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custom_height=&#8221;400px&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-8-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;left&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; line_reveal_by_space_text_effect=&#8221;none&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;How does IPDT develop a digital marketing campaign for tourism?&#8221; text_direction=&#8221;default&#8221; font_size_phone=&#8221;25&#8243;][\/split_line_heading][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;60px&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h6>01. Strategy<\/h6>\n<h3>With a focus on strategic development<\/h3>\n<p>We begin by working in close collaboration with the client to set clear objectives for the campaign. The first step involves identifying the most relevant market segments and understanding their motivations and behaviours. This insight is essential to craft messages that resonate and drive engagement.[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;extra-color-2&#8243; custom_height=&#8221;60px&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h6>02. Structuring<\/h6>\n<h3>We plan all actions in detail<\/h3>\n<p>We identify the most suitable channels for each audience and objective. Budgets are set with clear return-on-investment goals, and communication actions are strategically planned over time and across different platforms.[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;extra-color-2&#8243; custom_height=&#8221;60px&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h6>03. Content<\/h6>\n<h3>We create engaging content<\/h3>\n<p>Aligned with the communication strategy, we develop and adapt content in various formats \u2014 text and visual \u2014 with the goal of maximising conversion. We design and implement graphic materials and supporting tools for campaigns, such as landing pages or even full websites, ensuring consistency and effectiveness across all touchpoints.[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;extra-color-2&#8243; custom_height=&#8221;60px&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h6>04. Management and Monitoring<\/h6>\n<h3>Daily measurement for continuous improvement<\/h3>\n<p>We monitor campaigns daily and in real time, assessing progress and making necessary adjustments based on performance metrics to ensure continuous improvement in digital results.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#24443d&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;70&#8243; bottom_padding=&#8221;70&#8243; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.95&#8243; gradient_direction=&#8221;left_to_right&#8221; 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bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; line_reveal_by_space_text_effect=&#8221;default&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;Do you need a digital strategy designed specifically for the tourism sector?&#8221; text_direction=&#8221;default&#8221;][\/split_line_heading][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;center&#8221; phone_text_alignment=&#8221;center&#8221; 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bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;22929&#8243; 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tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;h2&#8243; line_reveal_by_space_text_effect=&#8221;none&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; text_content=&#8221;What are the results of digital marketing campaigns?&#8221; text_direction=&#8221;default&#8221;][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;70px&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;60px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h4>01.<\/h4>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<h3><strong>Traffic, Engagement, Leads or Conversions<\/strong><\/h3>\n[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;extra-color-2&#8243;][vc_column_text text_direction=&#8221;default&#8221;]Depending on the campaign\u2019s goals and the chosen methodology, various outcomes can be achieved:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>increased website traffic<\/li>\n<li>lead generation<\/li>\n<li>conversions<\/li>\n<li>broader digital presence<\/li>\n<li>brand awareness<\/li>\n<li>increased sales<\/li>\n<li>higher engagement<\/li>\n<li>visitor retention<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h4>02.<\/h4>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<h3><strong>Results Report<\/strong><\/h3>\n[\/vc_column_text][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;extra-color-2&#8243;][vc_column_text text_direction=&#8221;default&#8221;]A digital marketing campaign report is an essential document that summarises the performance and effectiveness of the actions implemented. It goes beyond the numbers, providing a strategic interpretation of the data collected and guidance for future strategies:[\/vc_column_text]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li data-start=\"1043\" data-end=\"1129\">Analysis of key metrics \u2014 such as traffic, conversions, and click-through rate<\/li>\n<li data-start=\"1132\" data-end=\"1192\">Evaluation of goals achieved against targets<\/li>\n<li data-start=\"1195\" data-end=\"1255\">Identification of strengths and opportunities for improvement<\/li>\n<li data-start=\"1319\" data-end=\"1379\">Data visualisation through charts and tables<\/li>\n<li data-start=\"1382\" data-end=\"1435\">Insights into target audience behaviour<\/li>\n<li data-start=\"1438\" data-end=\"1499\">Recommendations for next steps based on the insights gathered<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; 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flickity_controls=&#8221;touch_total&#8221; flickity_touch_total_style=&#8221;solid_bg&#8221; flickity_touch_total_indicator_bg_color=&#8221;#b39ac9&#8243; color=&#8221;extra-color-2&#8243; flickity_overflow=&#8221;hidden&#8221; flickity_wrap_around=&#8221;wrap&#8221; flickity_spacing=&#8221;default&#8221; flickity_column_vertical_alignment=&#8221;default&#8221; column_padding=&#8221;0&#8243; flickity_element_spacing=&#8221;0&#8243; border_radius=&#8221;none&#8221; autorotate=&#8221;true&#8221; autorotate_type=&#8221;default&#8221; flickity_autorotate_pause_on_hover=&#8221;true&#8221;][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; id=&#8221;1761045347466-3&#8243; tab_id=&#8221;1761045347467-8&#8243; title=&#8221;Item&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;60px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h6>Case Study IPDT\u00ae<\/h6>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<h2>Mondego-Bussaco<\/h2>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]<strong>2024 \u2014 2025<\/strong>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<h5 data-start=\"192\" data-end=\"267\">A rising destination with strong, consistent results.<\/h5>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<h4 data-start=\"2333\" data-end=\"2388\">+25% total overnight stays<br \/>\n+11% spending in restaurants<\/h4>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<p data-start=\"214\" data-end=\"591\">Between August 2024 and February 2025, <a href=\"https:\/\/mondego-bussaco.com\/\" target=\"_blank\" rel=\"noopener\">Mondego-Bussaco<\/a> recorded a <strong data-start=\"256\" data-end=\"275\">25% increase in overnight stays<\/strong> \u2013 well above the average for its intermunicipal region (7%) \u2013 reflecting the success of the digital campaign developed for the area. <strong data-start=\"303\" data-end=\"323\">Targeted at the domestic market<\/strong>, the campaign boosted the region\u2019s visibility and generated high levels of engagement with the content.<\/p>\n<p data-start=\"593\" data-end=\"946\">This result is part of a broader territorial positioning project, which included the<strong data-start=\"681\" data-end=\"727\"> creation of the Mondego-Bussaco brand by IPDT<\/strong>, from <a href=\"https:\/\/www.ipdt.pt\/en\/destination-branding\/\" target=\"_blank\" rel=\"noopener\">strategic branding development<\/a> to its launch and ongoing activation in key markets. The brand identity serves as a foundation for communication that is distinctive, consistent, and aligned with the core values of the region.<\/p>\n<p data-start=\"948\" data-end=\"1324\">Beyond its impact on tourism, the latest data also reveal positive effects on the <strong data-start=\"1052\" data-end=\"1067\">restaurant <\/strong>and <strong data-start=\"1073\" data-end=\"1097\">traditional retail <\/strong>sectors, with significant growth in payment activity. These results confirm that a <strong data-start=\"1191\" data-end=\"1250\">well-planned digital presence, supported by a strong brand<\/strong>, can play a key role in driving both the economic and tourism dynamics of a region.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-8-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;center&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;22964&#8243; background_image_position=&#8221;center center&#8221; background_image_stacking=&#8221;default&#8221; enable_bg_scale=&#8221;true&#8221; background_image_loading=&#8221;default&#8221; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; id=&#8221;1761045347499-4&#8243; tab_id=&#8221;1761045347499-6&#8243; title=&#8221;Item&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;60px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h6>Case Study IPDT\u00ae<\/h6>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<h2>Alto Minho<\/h2>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]<strong>2024 \u2014 2025<\/strong>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<h5 data-start=\"192\" data-end=\"267\">The destination with the highest growth in overnight stays in Northern Portugal<\/h5>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<h4 data-start=\"2333\" data-end=\"2388\">+23% total overnight stays<br \/>\n+3.80M overnight stays by international visitors<\/h4>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<p class=\"\" data-start=\"269\" data-end=\"684\">Between November 2024 and February 2025, Alto Minho recorded a 23% increase in overnight stays compared to the same period two years earlier, positioning itself as the NUTS III region with the highest growth in Northern Portugal. This result stems from a multichannel digital marketing strategy that combined inspiring content on nature, culture, and gastronomy with a strong presence on platforms such as Meta and Google.<\/p>\n<p class=\"\" data-start=\"686\" data-end=\"1130\">With a reach of over 3.8 million people in just six months and hundreds of thousands of interactions, the campaign demonstrated a strong emotional connection between target audiences and the destination. Its impact was also felt across the local economy, with significant growth in the restaurant, traditional retail, and accommodation sectors. The high access rate to promotional pages reinforces the role of digital as a key driver in destination decision-making.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-8-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;center&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;22965&#8243; background_image_position=&#8221;center center&#8221; background_image_stacking=&#8221;default&#8221; enable_bg_scale=&#8221;true&#8221; background_image_loading=&#8221;default&#8221; column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#ffffff&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][\/item][item simple_slider_bg_image_position=&#8221;default&#8221; simple_slider_overlay_strength=&#8221;0.3&#8243; simple_slider_bg_image_loading=&#8221;default&#8221; id=&#8221;1761045347527-6&#8243; tab_id=&#8221;1761045347527-0&#8243; title=&#8221;Item&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_margin=&#8221;60px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h6>Case Study IPDT\u00ae<\/h6>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<h2>Melga\u00e7o<\/h2>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]<strong>2018 \u2014 2019<\/strong>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<h5 data-start=\"2333\" data-end=\"2388\">The adventure destination that conquered the digital space.<\/h5>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<h4 data-start=\"2333\" data-end=\"2388\">+32% total overnight stays<br \/>\n+50% overnight stays by international visitors<\/h4>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<p class=\"\" data-start=\"2390\" data-end=\"2760\">In 2018, <a href=\"https:\/\/discovermelgaco.pt\/\" target=\"_blank\" rel=\"noopener\">Melga\u00e7o<\/a> launched its first integrated digital campaign with a clear goal: to position itself as Portugal\u2019s most adventurous nature destination. With content focused on outdoor experiences, mountain and river sports, the Discover Melga\u00e7o campaign organically reached over 1.6 million users and generated more than 750,000 interactions across digital platforms within 12 months<\/p>\n<p class=\"\" data-start=\"2762\" data-end=\"3102\">The impact was immediate. Total overnight stays rose by 32% compared to the previous year, with a standout 50% increase in international overnight stays. Melga\u00e7o became the leading destination within the Peneda-Ger\u00eas National Park in terms of overnight stays by Spanish visitors and was also the only destination in Alto Minho to register an increase in average length of stay.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-8-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;center&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;22963&#8243; background_image_position=&#8221;center center&#8221; background_image_stacking=&#8221;default&#8221; enable_bg_scale=&#8221;true&#8221; background_image_loading=&#8221;default&#8221; 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