IPDT Services
Posting on social media is not digital marketing.
In today’s world, marketing can no longer be discussed without including digital. And digital marketing for tourism requires not only deep sector-specific knowledge but also up-to-date expertise in digital tools and techniques.
Google Ads, Meta Ads (Facebook and Instagram), SEO strategies, or email marketing campaigns — in this new paradigm, digital marketing is no longer a choice. It is a fundamental requirement to ensure long-term visibility, attractiveness, and sustainability.
More than selling destinations, it’s about telling authentic stories, promoting memorable experiences, and building lasting relationships between places and their visitors.
Why Invest in Digital Marketing for Tourism?
Globally, over 60% of travellers book trips, accommodation, and tourism experiences through online channels. Investing in digital marketing is, therefore, a strategic move for any destination, enabling the targeted reach of specific audiences and offering the flexibility to adjust strategies over time with greater control over investment.
Global reach and efficient targeting
Digital marketing enables destinations and tourism businesses to reach a global audience in a segmented and targeted way, based on demographics, interests, and behaviours, using a range of online platforms such as social media, search engines, and tourism websites. It allows us to design campaigns tailored to specific groups who are more likely to visit, maximising both impact and return on investment.
Real-Time Analysis and Adjustments
Digital analytics tools allow us to monitor campaign performance and make real-time adjustments in response to changing consumer preferences and behaviours. Compared to traditional marketing, this approach enables a far more efficient and data-driven method of promotion.
Direct communication with the visitor
Digital marketing provides platforms for direct and immediate interaction with visitors. The strategic use of social media and the creation and delivery of high-value content for target audiences enable the development of close, direct relationships with the desired market segments.
A strong digital presence allows for the rapid and substantial building and strengthening of a destination’s or company’s brand. We create content designed to generate valuable and meaningful engagement.
Why choose IPDT to lead your digital marketing campaign for tourism?
IPDT is the only national organisation specialising in the tourism sector with a multidisciplinary and highly qualified team, bringing together the full range of skills needed to successfully design and implement digital tourism marketing campaigns.
What sets us apart
- Sector experience – strategic and operational
- In-depth and up-to-date knowledge of tourism markets and consumer trends
- Knowledge of different tourist profiles, their geographic location, and their propensity to purchase specific travel and tourism experiences
- Knowledge of the international tourism distribution chain and the various business models involved
- Thorough knowledge of the challenges and limitations specific to the travel industry
How does IPDT develop a digital marketing campaign for tourism?
01. Strategy
With a focus on strategic development
We begin by working in close collaboration with the client to set clear objectives for the campaign. The first step involves identifying the most relevant market segments and understanding their motivations and behaviours. This insight is essential to craft messages that resonate and drive engagement.
02. Structuring
We plan all actions in detail
We identify the most suitable channels for each audience and objective. Budgets are set with clear return-on-investment goals, and communication actions are strategically planned over time and across different platforms.
03. Content
We create engaging content
Aligned with the communication strategy, we develop and adapt content in various formats — text and visual — with the goal of maximising conversion. We design and implement graphic materials and supporting tools for campaigns, such as landing pages or even full websites, ensuring consistency and effectiveness across all touchpoints.
04. Management and Monitoring
Daily measurement for continuous improvement
We monitor campaigns daily and in real time, assessing progress and making necessary adjustments based on performance metrics to ensure continuous improvement in digital results.
Do you need a digital strategy designed specifically for the tourism sector?
What are the results of digital marketing campaigns?
01.
Traffic, Engagement, Leads or Conversions
Depending on the campaign’s goals and the chosen methodology, various outcomes can be achieved:
- increased website traffic
- lead generation
- conversions
- broader digital presence
- brand awareness
- increased sales
- higher engagement
- visitor retention
02.
Results Report
A digital marketing campaign report is an essential document that summarises the performance and effectiveness of the actions implemented. It goes beyond the numbers, providing a strategic interpretation of the data collected and guidance for future strategies:
- Analysis of key metrics — such as traffic, conversions, and click-through rate
- Evaluation of goals achieved against targets
- Identification of strengths and opportunities for improvement
- Data visualisation through charts and tables
- Insights into target audience behaviour
- Recommendations for next steps based on the insights gathered
Have an idea? Let’s talk.
IPDT supports municipalities and tourism businesses in planning, structuring, and growing projects that create lasting impact.
Fill out the form to start a strategic collaboration with us. Our expertise in tourism consultancy translates into solutions tailored to local realities, with a strong focus on sustainable development, territorial value, and economic growth. Together, we can turn your region’s potential into tangible results.
