About IPDT
How do we help businesses and tourist destinations grow?
We are a consultancy specialised in the tourism sector, offering an integrated service across the entire value chain – from research and concept development, to product design, strategy formulation, action plan implementation, and performance monitoring.
For over 20 years, IPDT has been developing strategic projects with tangible impact, built upon four pillars: sustainability, valuing people, an integrated vision, and a results-driven approach.
We have a highly qualified team of specialists capable of providing swift and effective responses to the most demanding market needs, employing pioneering approaches to social, economic, cultural, and environmental sustainability.
20
Years of Experience
900
Developed Projects
Affiliations and distinctions
We are Affiliate Members of UN Tourism and the Global Sustainable Tourism Council (GSTC) and are part of a worldwide network of public and private organisations in the sector.
In 2011, IPDT was honoured with the Portuguese Government’s Tourism Merit Medal, recognising its outstanding contribution to the advancement of the tourism sector.
We do not envision tourism development without a firm commitment to sustainability.
Our Services
What We Do?
We provide specialised tourism consultancy services, focused on optimising and enhancing resources – Human, Tourism, and Financial – with the aim of improving the sustained performance of destinations, public entities, and private operators. IPDT’s work spans all stages of the strategic cycle, delivering tailored and innovative solutions.
Sustainability
Sustainability is not merely a goal; it is the foundation upon which we develop solutions for destinations and businesses. We support the ecological, social, and economic transition of the sector, promoting conscious and integrated practices that enhance territorial resilience and community well-being.
Strategy and Marketing
We believe that every territory and brand holds unique potential. Our work focuses on uncovering it through strategic guidance that blends identity, innovation, and tangible results. By combining local insight, brand understanding, and audience focus, we generate sustainable impact over time.
- — Strategic Plans
- — Marketing Plans
- — Branding Strategies
- — Product Development
Design and Communication
We create visual and narrative universes that place brands at the heart of travellers’ decisions. Our approach combines aesthetics, functionality, and strategy, enhancing digital presence, ensuring brand consistency, and inspiring trust and desire across all touchpoints.
- — Tourism Websites
- — Promotional Videos
- — Digital Marketing
- — Communication Materials
- — Event Organisation
Studies and Monitoring
In tourism, data is a vital ally for informed decision-making. We collect, analyse, and translate information into actionable insights, supporting destinations and brands in understanding their audiences, measuring impacts, and continuously refining their strategies.
- — Tourism Consumption Profile
- — Event Evaluation
- — Digital Performance
- — Market Research
- — Economic Feasibility
Heritage Classification
We work to safeguard unique cultural expressions, promoting the recognition and preservation of intangible heritage. Beyond protection, our aim is to activate: engaging communities, showcasing authenticity, and transforming heritage into a driver of belonging and sustainable development.
- — National Inventory Registration
- — UNESCO Classification
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What sets us apart?
01.
We are renowned.
IPDT – the Institute for Tourism Planning and Development – is a consultancy specialised in tourism, recognised for its leadership in the sector in Portugal and for the innovation and significance of its contributions to sustainable development.
02.
We Optimise Resources.
We focus on the sustainable optimisation and enhancement of Human, Tourism, and Financial resources, aiming to improve the performance of destinations and public and private tourism organisations through our consultancy and advisory services.
03.
We Know the Sector.
Our experience in tourism consultancy provides us with extensive sector insight and enables us to operate across all stages of tourism development for a destination or business.
Recognised for Our Quality Standards
We are ISO 9001 certified, ensuring efficient processes, continuous improvement, and the satisfaction of our partners and clients.
IPDT’s mission is to provide high-quality, specialised tourism consultancy services through technical expertise, supporting businesses and destinations to grow, become more competitive, and more sustainable. Our aim is to deliver recognised quality while meeting the needs and expectations of our clients.
