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Promotional Videos for Tourist Destinations

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A Picture Is Worth a Thousand Words.

When it comes to tourist destinations, seeing is believing. Promotional videos are essential tools for attracting visitors — they help differentiate the destination by offering an immersive and captivating view of its attractions and natural beauty. They have the power to inspire audiences and spark the desire to explore.

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Why Invest in a Promotional Video for Your Destination?

The videos produced by IPDT are developed within a well-defined marketing strategy.
Built around storytelling designed to forge strong emotional connections with visitors, these videos capture the beauty and essence of each destination in a dynamic and engaging way.
Beyond showcasing landscapes and local culture in motion, they have the power to inspire potential visitors and create a lasting emotional bond through compelling storytelling.

Case Studies

Powerful Images

The videos offer a dynamic and attractive visual representation of the destinations, allowing viewers to have a virtual experience of the place before visiting it. We capture landscapes, culture, local activities and atmosphere in a way that photos and text simply cannot.

Emotional Engagement

Videos have the power to create an emotional connection with audiences, crafting a narrative that evokes feelings of desire, adventure, and serenity. This emotional engagement is key to inspiring viewers to consider the destination for their next journey.

Extended Reach

With the growing consumption of digital content and the dominance of social media platforms, promotional videos can reach a global audience quickly and effectively. They are easily shareable and have the potential to go viral, significantly increasing the destination’s reach and visibility.

Differentiation and Competitiveness

In an increasingly competitive tourism market, building a strong and coherent brand — one that conveys values with universal relevance — is essential to establishing a destination’s distinctive identity and positioning.

A promotional video allows you to present a destination in a visual, clear and engaging way with images of landscapes, attractions and also practical aspects such as accommodation, transport and gastronomy.

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How do we develop a promotional video for a destination?

A promotional video for a tourist destination only makes sense when it is aligned with the destination’s strategic positioning. It should reflect its distinctive characteristics while responding to what travellers are seeking in the market.

For IPDT, a promotional video is a strategically significant tool and should be regarded as an investment that delivers clear returns for the destination and its stakeholders. Therefore, before moving into production, there are a number of questions that need to be answered:

  • What is the destination’s positioning?
  • How does the destination differentiate itself from its competitors?
  • What type of tourists are important for the destination?
  • Among the tourists that matter most, which ones are interested in what the destination has to offer?

Once the four key questions have been answered, we define the narrative, determine the type of video and its various formats, and select the most suitable technical team for its production.

Interested in Developing a Promotional Video?

Case Study IPDT®

Porto Region

Porto Metropolitan Area — 2024

In this promotional video for the Porto Region, we follow a couple’s journey through the territory, guided by their shifting moods — at times contrasting, at others perfectly aligned: Adventurous, Gluttonous, Curious, Creative, Romantic, Nostalgic, and Zen. Through dynamic direction and visually captivating storytelling, the video unveils the destination’s diversity: from mountains to coastline, from flavours to moments of stillness.

With spontaneous complicity and subtle touches of humour, the two actors reflect the contemporary visitor — at times contemplative, at times clumsy, but always genuine. This light-hearted dynamic between the two characters creates an engaging narrative that draws the viewer in and humanises the tourist experience, making it more memorable and authentic.

Case Study IPDT®

Barco Moliceiro

Intermunicipal Community of the Aveiro Region — 2025

This video celebrates the craftsmanship of the master builders and painters of the Moliceiro boat — the foremost symbol of the Ria de Aveiro’s cultural identity. By following the work of those who keep this tradition alive, the video captures the precision of each gesture, the sounds of the shipyard, the strength of oral heritage, and the pride in a craft that has been passed down through generations.

The narrative is guided by an original, poetic text that gives voice to the artisans and their deep connection with the boat. With thoughtful cinematography and a serene rhythm, the documentary alternates between detailed close-ups and sweeping views of the Ria, reinforcing the bond between the object, the community, and the landscape. This film is a contribution to the appreciation and protection of a living heritage.

Case Study IPDT®

Ria Viv’Arte

AIDA CCI — 2023

In this video, a character travels through the Aveiro Region and revives, with her own hands, craft traditions linked to the territory. Pottery, tile painting, shipbuilding and artisanal fishing are given new life through direct contact with local masters.

The narrative combines immersive imagery with a reflective voice-over that follows the rhythm of discovery, evoking a sense of nostalgic memory. The act of learning becomes a meeting point between generations, while craftsmanship emerges as a way of connecting to the place history and culture. The video presents the region as a creative tourism destination, where tradition is transformed into a living and shared experience.

Case Study IPDT®

Mondego-Bussaco

Town Council of Mortágua, Mealhada and Penacova — 2024

This video marks the launch of the Mondego-Bussaco tourism brand, a destination born from the union of the municipalities of Mealhada, Mortágua, and Penacova. Guided by the motto ‘Time takes time,’ the film travels through the Bussaco mountains, the Mondego River, and the cultural and natural features that define the territory.

The discreet presence of a character humanises the journey without distracting from the essentials: the landscape, the flavours, the memories and the gestures that stand the test of time. Each shot reinforces the connection between nature and identity, tradition and authenticity. With a calm and emotive tone, the video positions Mondego-Bussaco as a destination to be discovered without haste — a territory that values time and invites you to live it to the fullest.

Have an idea? Contact us.

IPDT supports municipalities and tourism companies in planning, structuring and growing projects with impact.

Fill out the form and start a strategic collaboration with us. Our experience in tourism consulting translates into solutions tailored to local realities, with a focus on sustainable development, enhancing the value of the territory, and economic growth. Together, we can transform your region’s potential into tangible results.

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