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Print communication (still) matters!
In a digital age, printed communication materials remain powerful ambassadors of the tourism experience. Brochures, maps, guides, merchandise, and signage are more than mere promotional tools — they are strategic instruments that communicate a destination’s offer in a visible, accessible, and memorable way. By giving the experience a tangible dimension, they help visitors navigate, plan, and explore, while reinforcing the brand’s identity and values.
Why Invest in Communication Tools?
Communication tools play a fundamental role in building, promoting, and consolidating destination brand identities.
When developed with purpose and strategically aligned, these materials make a decisive contribution to strengthening a destination’s visibility, fostering emotional connection, and building lasting relationships with visitors.
Guides, brochures, and merchandising items are not merely informational or promotional tools — they are tangible memories of lived experiences. Often, these communication materials become emotional symbols, keepsakes that endure over time and evolve into shared legacies passed down through generations.
Printed communication materials: connecting people and brands
Accessibility plays a key role in the quality of the tourist experience and printed promotional materials such as maps, pocket guides, signage, and informational materials are essential tools that, when designed with diverse visitor profiles in mind, help make information clearer, more useful, and easier to navigate.
For people with disabilities, these materials can be crucial in ensuring autonomy, comfort, and safety. Examples such as high-contrast signage, braille materials, universal pictograms, and easy-to-read formats are part of a practical and inclusive approach that enhances accessibility for all.
Investing in communication materials with accessibility in mind means ensuring that everyone, regardless of their abilities, can access information and move through the destination independently. It is a practical responsibility that should be embedded in daily management and territorial planning—positioning the destination at the forefront of travellers’ choices.
Physical communication materials are key elements in how destinations present themselves, engage with visitors, and remain in their memory.
6 Essential Questions for Creating Effective Communication Materials
The answers to these questions are strategic to ensure that communication materials are truly effective, fulfilling their intended purpose while also justifying the investment made.
1. Why?
The communication tool should have a clear and well-defined purpose.
What Is the Purpose? Inform, Guide, Strengthen the Brand, or Create Engagement? Is it part of a branding strategy?
2. Who is it for?
It is essential to understand the target audience you are addressing.
Who is it aimed at? Domestic tourists, international visitors, families, or audiences with specific needs?
3. Where?
Location influences the Effectiveness of the Communication Tool.
Where will it be available? Tourist information centres, accommodation units, cultural venues, public spaces?
4. How?
The design should be appealing, functional, and enduring.
What format, design, and content make the communication material useful and attractive, ensuring it is not short-lived or easily discarded?
5. With whom?
The choice of materials should reflect a genuine concern for the environment.
Which sustainable and durable materials should be used to reduce environmental impact?
6. What is its purpose?
The investment should lead to tangible, measurable results.
What return is expected? Increased visibility, customer loyalty, shares, visits, or conversion?
Why Choose IPDT to develop tourism communication materials?
We are the only national organisation specialised in the tourism sector, with a multidisciplinary and highly qualified team capable of addressing the most complex strategic challenges in the industry. Our design and communication team brings extensive experience in tourism. It is the combination of strategic insight, market knowledge, and creative production that defines our competitive advantage.
Choosing IPDT as your partner in developing communication materials means gaining access to a team with both strategic and operational experience in the tourism sector, in-depth knowledge of tourism demand and consumer trends, and a conscious approach to economic, social, and environmental impacts.
The materials we produce:
- Are developed with return-on-investment objectives in mind
- Are guided by clear objectives regarding their function
- The most suitable materials are carefully selected with a focus on environmental sustainability
- Are fully aligned with the defined strategic guidelines
- They respond 100% to the needs of the target markets
What Do Your Communication Materials Say About Your Destination?
How does IPDT develop promotional materials for tourism destinations?
At IPDT, the development of communication materials follows a structured process that ensures alignment with the destination’s objectives, excellence in execution, and environmental responsibility.
- Defining objectives and target audiences.
We identify the purpose of each communication material and the segments it is intended for, ensuring relevance and strategic focus. - Graphic design and format definition.
We develop visual solutions that are both appealing and functional, tailored to the context of use and the habits of visitors. - Desenvolvimento e edição de conteúdos.
Produzimos mensagens claras, úteis e envolventes, adaptadas ao perfil de cada público. - Careful selection of materials.
We choose sustainable, durable options suited to the environment in which they will be used. - Production oversight.
We ensure quality at every stage of execution, right through to final delivery.
Have an idea? Contact us.
IPDT supports municipalities and tourism companies in planning, structuring and growing projects with impact.
Fill out the form and start a strategic collaboration with us. Our experience in tourism consulting translates into solutions tailored to local realities, with a focus on sustainable development, enhancing the value of the territory, and economic growth. Together, we can transform your region’s potential into tangible results.
