IPDT Services
Creating sustainable tourism experiences means activating the potential of destinations.
At IPDT, we start from the essence of each place — its resources, stories, and heritage — to design tourism experiences that inspire, educate, and leave a lasting impression. Our approach turns potential into product, and product into experience, through a structured process focused on authenticity, appeal, and value for both visitors and local communities.
The result? Unique experiences that contribute to sustainable, competitive tourism with a real impact on destinations.
Why invest in the development of tourism products and experiences?
The structuring of tourism products and experiences is a vital step in transforming a destination’s potential into memorable moments that hold real value for both visitors and residents. More than simply creating activities, it involves designing integrated offerings that align with market motivations, respect the authenticity of place, and deliver lasting impact.
In an increasingly demanding sector, investing in this process ensures competitiveness, differentiation and long-term sustainability.
Transform local resources into meaningful tourism value
A natural, heritage or cultural asset only becomes attractive when it is enhanced, interpreted and strategically promoted. Mere existence is not enough: context must be created, a story must be told, and visibility ensured through the right channels. Without this process, potential remains invisible and fails to generate economic or social impact.
Meets the needs of visitors and residents
Well-designed tourism experiences create lasting emotions for visitors, while also generating a positive impact for local communities. It creates jobs, stimulates the local economy, and strengthens cultural identity. Tourism thus becomes more than just an economic activity; it evolves into a driver of sustainable development.
Ensures differentiation in a saturated market
Destinations that truly stand out are those offering authentic tourism experiences, marked by attention to detail and a strong connection to place. Elements such as originality, emotional engagement and a sense of discovery are key to capturing the interest of an increasingly discerning audience seeking unique and meaningful experiences.
Design a tourism product that’s ready for the market
Turning a resource into a tourism product requires more than good intentions. It demands a structured approach, suitable conditions for visitor enjoyment, a clear narrative, and a communication strategy aligned with market expectations. Only then can a destination move from potential to a marketable viable reality.
Intentionally and strategically structuring tourism products and experiences is what transforms scattered resources into authentic experiences that generate economic value, create local impact, and genuinely attract and engage visitors in an increasingly demanding market.
Why choose IPDT for the development of new tourism products and experiences?
Because more than thinking about tourism, IPDT designs impactful experiences — always grounded in the unique reality of each destination, engaging local stakeholders and developing solutions tailored to both visitors and residents.
IPDT operates on three core pillars: strategic rigour, local co-creation, and market-oriented activation. Each project is designed to generate differentiation, sustainability, and both economic and social value.
What sets us apart
- Proven experience
Projects carried out across different regions demonstrate our ability to create unique and sustainable tourism experiences. - Effective methodology
We work with data-driven insights, tailor each proposal to the right audiences, and deliver complete, practical solutions. - Valuing local identity
We develop experiences that uphold and enhance the cultural heritage, traditional knowledge and local values of each destination. - Collaborative work with local agents
We involve those who know the territory through training, sharing, and co-creation.
How does IPDT develop tourism products and experiences?
01. Mapping and Auscultation
Knowing the territory and its resources
It all begins with an in-depth understanding of the territory. IPDT maps natural, cultural and intangible resources — including those that are less visible — and analyses the dynamics of supply and demand. Consulting local stakeholders is a key part of this phase, ensuring alignment from the outset.
02. Strategic Benchmarking
Market alignment and destination vision integration
The structuring of an experience is based on the destination strategy and consumer trends. The IPDT assesses what the market is looking for, identifies best practices and competing destinations, and rigorously defines the tourist segments to be targeted.
03. Cooperation and Co-Creation
Involving local actors from the beginning
The most successful projects are created with and for the destination. That is why IPDT works in close collaboration with municipalities, businesses, communities and cultural stakeholders, fostering synergies, building capacity and nurturing a genuine sense of ownership.
Do you need support to create tourism experiences?
04. Structuring and Prototyping
Design and testing of the experiment
Tourism experiences are designed with creativity and a strong sense of place. Each concept is tested with real audiences before launch, ensuring a seamless, meaningful and high-quality experience.e.
05. Marketing, Design and Communication
Integrated and Audience-Focused Promotion
Each tourism experience is supported by a flexible communication plan, including engaging visual materials, digital content, websites, brochures, and launch events. The goal is to position the product in the right showcases, and channels.
06. Monitoring and Continuous Improvement
Continuously evaluate, adjust and innovate
Following the launch, IPDT monitors performance based on feedback from visitors and operators. The experience is updated whenever necessary, ensuring ongoing relevance and encouraging repeat visits to the destination.
Have an idea? Let’s talk.
IPDT supports municipalities and tourism businesses in planning, structuring, and growing projects that create lasting impact.
Fill out the form to start a strategic collaboration with us. Our expertise in tourism consultancy translates into solutions tailored to local realities, with a strong focus on sustainable development, territorial value, and economic growth. Together, we can turn your region’s potential into tangible results.
