IPDT Services
Turning potential into value: tourism starts with strategy.
IPDT bases tourism development on clear principles and concrete actions that ensure the sustainability and competitiveness of destinations.
Strategic Tourism Development Plans play a key role in defining a destination’s direction, based on its tourism potential and character. They align natural, cultural, and infrastructural resources with the needs and expectations of visitors.
These plans offer long-term guidance with the aim of:
- Creating national, regional, or local value through tourism
- Promoting local economic development
- Fostering social wellbeing
- Preserving natural, cultural, and heritage resources
Why invest in Strategic Tourism Development Plans?
Tourism is a transformative force — economically, socially, and territorially. However, it only creates true value when guided by a clear vision, shaped by people, place, and potential.
Investing in a Strategic Tourism Development Plan means ensuring that every decision contributes to balanced growth with a positive and lasting impact. It is through this commitment that stronger, more authentic, and future-ready destinations are built.
Seasonality Management
Turning seasonality into an opportunity
The concentration of tourist demand within a short period limits the territory’s full potential. Through strategic planning, it is possible to diversify the offer throughout the year, reach new audiences, and develop experiences that enhance the destination’s appeal year-round.
Competitiveness
Establish a strong position in a competitive market
Differentiation requires a clear vision and well-founded choices. A strategic plan helps identify the most effective positioning, align resources, and build a strong value proposition, making the destination more relevant and competitive.
Benefit distribution
Multiply the benefits for everyone
With a well-defined strategy, it is possible to stimulate the local economy, create qualified employment, and enhance the quality of life within communities, all while promoting a fairer and more sustainable distribution of benefits.
Attraction of investment
Attracting investment through vision and credibility
Investors seek destinations with clear goals, stability, and strong execution capacity. A well-defined strategic plan builds confidence and showcases the territory’s potential to host sustainable projects that generate economic return and create positive impact.
innovation
Doing things differently, with authenticity
Innovation thrives when there is room to think beyond the obvious. A strategic plan paves the way for new ideas, fresh experiences, and creative ways to enhance existing assets. To innovate is to simplify with purpose, intelligence, and creativity.
evaluation and adaptation of practices
Measure, learn, and evolve
The ability to adapt is essential in a constantly evolving sector. A strategic plan is more than just a vision, it’s an active tool that enables the monitoring of results, course correction, and adjustment of actions to ensure greater effectiveness and consistency over time.
Investing in Strategic Tourism Development Plans is crucial to ensuring the sustainable, competitive, and well-structured growth of a destination.
Why choose IPDT?
A tourism sector specialist with over 20 years of presence in the national market, IPDT brings extensive experience and deep industry knowledge, supported by a multidisciplinary team ready to respond to every challenge across the tourism value chain.
Choosing IPDT means ensuring that destinations stand out for their competitiveness, sustainability, and consistent growth in the global tourism market.
What sets us apart
Tailor-made approach
IPDT’s portfolio is made up of unique, unrepeatable projects. Using proprietary methodologies and customised data, each client is treated as a distinct and singular project.
Proprietary knowledge base
Since 1999, IPDT has been studying and analysing tourism dynamics at both national and international levels, from the perspectives of supply and demand. Today, it holds a robust database with insights on markets, tourist profiles, emerging trends, and international tourism operations.
IPDT®’s Strategic Tourism Development Plans are built upon four key pillars:
1. Sustainability
Definition of a plan based on the principles of sustainable development, aligned with ongoing initiatives, and promoting a balance between tourism growth, territorial preservation, and the empowerment of local communities.
2. Structuring and Communication
Structuring the tourism offering based on the destination’s identity and emerging demand, supported by a communication plan tailored to strategic markets and high-potential segments.
3. Partnerships
Promotion of collaborative work among tourism stakeholders through initiatives that encourage active involvement in the strategic development process and strengthen coordination between the various players.
4. Monitoring
Definition of methodologies and tools for collecting, analysing, and sharing data, with the aim of assessing the destination’s progress and supporting informed, ongoing decision-making by economic stakeholders.
Looking to create a strategic plan to boost tourism in your destination?
The plan development process is designed to meet the following objectives:
- Structure tourism products and establish mechanisms to attract high-value market segments to the destination.
- Position destinations and their image to achieve broad recognition, aligned with the available offer, in both national and international markets.
- Strengthen local community support by encouraging active involvement and fostering a sense of ownership in the tourism offering.
- Equip tourism teams with a practical tool clearly aligned with the achievement of defined goals.
- Define indicators to monitor the strategy
Have an idea? Let’s talk.
IPDT supports municipalities and tourism businesses in planning, structuring, and growing projects that create lasting impact.
Fill out the form to start a strategic collaboration with us. Our expertise in tourism consultancy translates into solutions tailored to local realities, with a strong focus on sustainable development, territorial value, and economic growth. Together, we can turn your region’s potential into tangible results.
