The 10 Travel Trends Shaping Tourism in 2026
The 10 Travel Trends Shaping Tourism in 2026.
After a period marked by rapid growth, stabilisation and post-pandemic reconfiguration, both travellers and destinations now operate in a more conscious, emotional and demanding environment. Travel decisions have become simultaneously more rational and more intimate and it is precisely within this balance that the major trends for the coming year emerge.
Grounded in continuous market monitoring and in the regular consultation of key decision-makers through the IPDT Tourism Barometer, this exercise identifies the structural movements that will influence behaviour, guide choices and support strategic decision-making in 2026. More than a list of short-lived “fads”, these trends reflect deeper shifts in how people relate to time, to their bodies, to places and to others when they travel, shifts that are already underway and will become increasingly visible over the next year.
The trends presented here result from an integrated reading of traveller behaviour and territorial evolution, crossing social, cultural, technological and emotional factors. We are addressing structural changes in travel motivation and in the way people travel — changes that are already visible today and that will gain greater expression throughout 2026. This exercise aims to serve as a reflection and decision-support tool for destinations, companies and tourism professionals.
The 10 trends will be revealed on 12 January 2026. Stay tuned!
Source: IPDT Tourism Trends Magazine 2026
Travel Trends
Discover the trends we have identified for recent years
Tourism has been one of the most dynamic and innovative sectors. Year after year, tourists exhibit new travel behaviours, to which tourism operators must adapt.
In line with national and international tourism dynamics, IPDT – Tourism Intelligence has been publishing its Tourism Trends Magazine, ‘Turismo Em’, since 2007.
